Ideological Dilemmas Actualised by the Idea of Living Environmentally Childfree

Over the past decade, the choice of living childfree has increasingly been viewed as a pro-environmental behaviour. Recent research has investigated statistical relations between environmental concern and reproductive attitudes, as well as exploring the processes around actually deciding to live environmentally childfree. Based on increased public attention about the phenomenon, this article employs Michael Billig’s notion of ideological dilemmas to analyse the media coverage of choosing to live environmentally childfree, attempting to answer how these dilemmas influence whether living childfree is perceived as a relevant pro-environmental behaviour. Thirty-one news items were analysed using a synthesis of critical discursive psychology and thematic analysis. The analysis identified five ideological concepts: liberalism, sustainable development, globalism, biologism and humanism. Each of these concepts contains positions supporting and opposing the idea of living environmentally childfree in Norway. These ideological dilemmas seem to weaken the perceived relevance of living environmentally childfree, as the topic is easily dismissed or framed as irrelevant. I therefore conclude that the discourse of living environmentally childfree is analogous to how society generally relates to solutions to the environmental crises.