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The implications of e-commerce for strategy: UK case studies
被引：0
作者：
Tim Hughes
Merlin Stone
机构：
[1] Bristol Business School,
[2] University of West England,undefined
[3] Frenchay Campus,undefined
关键词：
e-commerce;
Internet;
strategy;
market intelligence;
resource-based view;
transaction management;
cost-saving;
banking;
customer relations;
e-business;
e-commerce;
financial brokers;
financial engineering;
financial institutions;
financial marketing;
financial models;
financial planning;
financial training;
insurance;
intermediation;
Knowledge management;
management;
marketing;
marketing strategy;
pensions;
services quality;
virtual organisations;
D O I：
10.1057/palgrave.fsm.4770066
中图分类号：
学科分类号：
摘要：
In this paper, four case studies of retail financial services companies involved in Internet marketing of their services are investigated. The approaches taken range from a fully integrated approach, a stand-alone approach separate from the mainstream of the company's business, an experimental approach and an approach that can only be described as ‘reluctant’. The cases demonstrate the critical role of senior management, the possible limitations of market intelligence as a guide to action, the need to focus on resources and capabilities, and the requirement for creativity in strategy.
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页码：379 / 390
页数：11
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