An integrated approach for prioritizing the strategic objectives of balanced scorecard under uncertainty

Successful managers are always trying to identify and prioritize strategic objectives which are the basis of each strategic plan in organizations. Strategic objectives distinguish weakness and strength keys for each strategic plan in order to define specific expectations to gain the most succeed and findings for their organization in the future. Due to the ambiguity in the judgment of managers’ prioritizing strategic objectives, this study is conducted to assist managers and prioritize the objectives. To this end, an integrated method is presented by combination of focus-group interviews as qualitative methods and grey system theory as quantitative methods. In order to examine the proposed method, a case study took into account to prioritize strategic objectives of a strategic procurement system in an Iranian company and the proposed method applied on it. The findings revealed that this method is a reliable method and showed acceptable results.