Setting descriptive norm nudges to promote demand for insurance against increasing climate change risk

被引：0
作者：
Peter John Robinson
W. J. Wouter Botzen
机构：
[1] VU University Amsterdam,Department of Environmental Economics, Institute for Environmental Studies (IVM)
[2] Utrecht University,Utrecht University School of Economics (U.S.E.)
[3] University of Pennsylvania,Risk Management and Decision Processes Center, The Wharton School
来源：
The Geneva Papers on Risk and Insurance - Issues and Practice | 2022年 / 47卷
关键词：
Choice architecture; Climate change adaptation; Descriptive norms; Flood risk; Insurance demand; Trust;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Natural disaster losses are projected to increase worldwide, in part due to climate change. As well as offering financial protection against the impacts of climate change, insurers can promote behavioural change by stimulating individuals’ preparedness choices. Norm nudges aim to improve preparedness for risks through information provision that appeals to social norms. Based on data collected in an online experiment among homeowners, we tested for the influence on flood insurance demand of providing individuals with a norm nudge about the flood insurance purchase decisions of their neighbours. Potential moderators of the effectiveness of this norm nudge were examined, such as whether the norm is consistent with homeowners’ prior beliefs as well as whether homeowners trust insurance agents, who are used as the messenger of the norm. Based on this investigation, we suggest recommendations for policies that aim to improve preparedness against increasing losses related to climate change.
引用
收藏
页码：27 / 49
页数：22
相关论文
共 224 条
[1]  
Allais H(1953)Le comportement de l’homme rationnel devant le risque: Critique des postulats et axiomes de l’ecole américaine Econometrica 21 503-546
[2]  
Allcott H(2011)Social norms and energy conservation Journal of Public Economics 95 1082-1095
[3]  
Allcott JB(2019)The welfare effects of nudges: A case study of energy use social comparisons American Economic Journal: Applied Economics 11 236-276
[4]  
Kessler AV(1992)A simple model of herd behavior The Quarterly Journal of Economics 107 797-817
[5]  
Banerjee AD(1987)Recent research on gender differences in collegiate alcohol use Journal of American College Health 36 123-129
[6]  
Berkowitz HW(2016)Experiences of pride, not guilt, predict pro-environmental behavior when pro-environmental descriptive norms are more positive Journal of Environmental Psychology 45 145-153
[7]  
Perkins MJ(2019)Adoption of individual flood damage mitigation measures in New York City: An extension of Protection Motivation Theory Risk Analysis 39 2143-2159
[8]  
Bissing-Olson KS(2009)Bounded rationality, climate risks, and insurance: Is there a market for natural disasters? Land Economics 85 265-278
[9]  
Fielding A(2012)Risk attitudes to low-probability climate change risks: WTP for flood insurance Journal of Economic Behavior & Organization 82 151-166
[10]  
Iyer WW(2019)Testing for crowd out in social nudges: Evidence from a natural field experiment in the market for electricity Proceedings of the National Academy of Sciences 116 5293-5298
12345678910