Prospecting Research: Knowing when to Stop

被引：0

作者：

Michael Wood

Richard Christy

机构：

[1] University of Portsmouth,Department of Accounting and Management Science

[2] University of Portsmouth Business School,undefined

来源：

Marketing Letters | 2001年 / 12卷

关键词：

prospecting research; research; sampling; survey; learning;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

An important aim of many surveys is to undertake prospecting research: the search for new possibilities and an understanding of the diversity in a population. This paper develops a method—the extrapolation of resampled possibilities (ERP)—for predicting how much new information will be revealed by extending a sample. This is useful for deciding whether it is likely to be worthwhile sampling more cases, bearing in mind the costs and the benefits. The method avoids making any assumptions about the nature of the underlying population, apart from the information implicit in the existing sample.

引用

页码：299 / 313

页数：14

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