Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience

被引：0
作者：
Kimberley Dunstone
Emily Brennan
Michael D. Slater
Helen G. Dixon
Sarah J. Durkin
Simone Pettigrew
Melanie A. Wakefield
机构：
[1] Centre for Behavioural Research in Cancer,School of Psychology and Speech Pathology
[2] Cancer Council Victoria,undefined
[3] Ohio State University,undefined
[4] Curtin University,undefined
来源：
BMC Public Health | / 17卷
关键词：
Alcohol; Alcohol harm reduction; Mass media campaigns; Population health; Content analysis; Advertising characteristics;
D O I：
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学科分类号：
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