Is There Backlash to Social Pressure? A Large-scale Field Experiment on Voter Mobilization

被引：0
作者：
Christopher B. Mann
机构：
[1] University of Miami,Department of Political Science
来源：
Political Behavior | 2010年 / 32卷
关键词：
Voting; Voter mobilization; Field experiment; Social pressure; Reactance;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Using social pressure to mobilize voters has generated impressive increases in turnout (Gerber et al. Am Polit Sci Rev 102:33–48, 2008). However, voters may have negative reactions to social pressure treatments that reduce their effectiveness. Social psychologists have observed this ‘reactance’ to persuasive pressure about other behavior, but it has been overlooked in voter mobilization. Using a large-scale field experiment, we find treatments designed to reduce reactance are just as effective as heavy-handed social pressure treatments in mobilizing voters. The success of gentler social pressure treatments should make the use of social pressure more palatable to voter mobilization organizations.
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页码：387 / 407
页数：20
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