Determinants of the intention to use NFC technology as a payment system: an acceptance model approach

被引:0
作者
Iviane Ramos-de-Luna
Francisco Montoro-Ríos
Francisco Liébana-Cabanillas
机构
[1] University of Granada (UGR),Department of Marketing and Market Research
来源
Information Systems and e-Business Management | 2016年 / 14卷
关键词
Mobile payment; NFC; Technology acceptance model (TAM); Intention to use; Subjective norm; Innovation;
D O I
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中图分类号
学科分类号
摘要
The worldwide growth of mobile technology has enabled many companies to take advantage of its application as complementary sales tools. The main objective of this research is user acceptance analysis of near field communication mobile payment systems. Classic variables from the technology acceptance model, as well as variables from other recent studies, were used as models for this research (compatibility, security, personal innovation and individual mobility). To meet these objectives a questionnaire, filled out by 191 respondents, formed the basis of a structural equation modeling designed by PLS 3.0 software. The results show that attitude, subjective norms and innovation and are determinants of the future intention to use this technology. Finally, the main implications for corporate management and business development strategies which reinforce this type of business in light of new technical developments are discussed.
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页码:293 / 314
页数:21
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