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Marketing metrics: A can of worms or the path to enlightenment?
被引：0
作者：
Mark Uncles
机构：
关键词：
brand;
valuation;
equity;
electronic;
management;
e-branding;
e-tailing;
management;
international;
Internet;
marketing;
measurement;
personality;
consumers;
advertising;
fast moving;
consumer goods;
FMCG;
brand-building;
strategy;
D O I：
10.1057/palgrave.bm.2540236
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：412 / 418
页数：6
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