Effect of Direct-to-Consumer Drug Advertising Exposure on Information Search

被引：0
作者：
Clive M. Mendonca
David J. McCaffrey
Benjamin F. Banahan
John P. Bentley
Yi Yang
机构：
[1] University of Mississippi School of Pharmacy,Department of Pharmacy Administration and Center for Pharmaceutical Marketing and Management
来源：
Drug information journal : DIJ / Drug Information Association | 2011年 / 45卷
关键词：
Direct-to-consumer; Help-seeking; Product claim; Advertising; Information search;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：503 / 515
页数：12
相关论文
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