The mediating role of green creativity and the moderating role of green mindfulness in the relationship among clean environment, clean production, and sustainable growth

This study aims to focus on Pakistan’s fertilizer industry and investigate the causal relationships among environmental consciousness (ECO), green creativity (GCR), green mindfulness (GMD), and energy efficiency (EE), which are all essential mechanisms as well as circumstances that control the situation in well-developed manners. This study consists of a sample regarding four hundred and four (404) employees from seven companies by using partial least squares (PLS) and structural equation modeling (SEM) approach. The results indicate that environmental consciousness significantly and positively affects employee energy efficiency directly and indirectly in the presence of green creativity as a mediator. Moreover, the moderating effect of green mindfulness persisted only in the association between energy efficiency and green creativity. In the appropriate literature, this empirical investigation is the first of its kind which does not only provide an organized way to examine the effects of environmental consciousness on energy efficiency but also recommend the most effective means for employees and associations to embrace the best policies. This study has important policy implications for promoting clean production, clean environment, and sustainable development for developed and developing economies.