未找到相关数据
Digital finance in Europe: Competitive dynamics and online behaviour
被引：15
作者：
Paolo Barbesino
Roberto Camerani
Alessandra Gaudino
机构：
[1] CommStratey: New Media Strategic Insight,
关键词：
banking;
customer relations;
e-business;
e-commerce;
financial brokers;
financial engineering;
financial institutions;
financial marketing;
financial models;
financial planning;
financial training;
insurance;
intermediation;
knowledge management;
management;
marketing;
marketing strategy;
pensions;
services quality;
virtual organisations;
online banking;
internet;
financial services in Europe;
consumer behaviour;
D O I：
10.1057/palgrave.fsm.4770164
中图分类号：
学科分类号：
摘要：
The internet has emerged as a widely recognised distribution channel for the banking industry in Europe. Traditional banks, as well as new players, have discovered its effectiveness compared with other channels. The aim of this paper is to draw a picture of online banking in Europe, by observing behavioural patterns of internet users accessing bank websites and managing their finances online. Similarities across countries as well as main differences emerge in market structure and competitive dynamics. In-depth analysis of Spain and Italy is provided.
引用
收藏
页码：329 / 343
页数：14
相关论文