The evaluation of emotional experience on webpages: an event-related potential study

被引：0
作者：
Weilin Liu
Xiaoning Liang
Xueshuang Wang
Fu Guo
机构：
[1] Qingdao University of Technology,School of Management Engineering
[2] The University of Dublin,Trinity Business School, Trinity College Dublin
[3] Northeastern University,School of Business Administration
[4] Northeastern University,School of Business Administration
来源：
Cognition, Technology & Work | 2019年 / 21卷
关键词：
Webpage design; Emotional experience; Event-related potentials; Cerebral lateralization;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Different webpage appearances may induce different emotional experiences of users. What may happen in users’ brain from when they see the webpage to when they reveal emotional experience is still unknown. Thus, this study requires the participants to evaluate their emotional experience on webpages by pressing the mouse, with their electroencephalogram being recorded. By analyzing the average amplitude of event-related potentials, we find that at the early stage of cognitive process, parietal N1 component is sensitive to the arousal of emotional experiences. The P2 can distinguish webpages with medium emotional experience from those with good emotional experience. The late positive potential (LPP) shows enhanced responses to webpages with both good and poor emotional experiences, while the emotional processing represented by LPP shows cerebral lateralization at the frontal and fronto-central areas. The findings can not only help to better understand the emotional processing from the perspective of electrophysiology, but also provide reference measures to evaluate webpage design and assess its impact on users’ emotion.
引用
收藏
页码：317 / 326
页数：9
相关论文
共 206 条
  • [1] Ahern GL(1979)Differential lateralization for positive versus negative emotion Neuropsychologia 17 693-698
  • [2] Schwartz GE(2004)Modulation of event-related brain potentials during affective picture processing: a complement to startle reflex and skin conductance response Int J Psychophysiol 54 231-240
  • [3] Amrhein C(2006)Rapid discrimination of visual scene content in the human brain Brain Res 1093 167-177
  • [4] Muhlberger A(2011)The impact of colour on website appeal and users’ cognitive processes Displays 32 69-80
  • [5] Pauli P(1998)Right hemisphere emotional perception: evidence across multiple channels Neuropsychology 12 446-458
  • [6] Wiedemann G(2009)Natural selective attention: orienting and emotion Psychophysiology 46 1-11
  • [7] Anokhin AP(2007)Brain potentials in perception: picture complexity and emotional arousal Psychophysiology 44 364-373
  • [8] Golosheykin S(2001)Emotion, attention, and the ‘negativity bias’, studied through event-related potentials Int J Psychophysiol 41 75-85
  • [9] Sirevaag E(2003)Cerebral patterns of attentional habituation to emotional visual stimuli Psychophysiology 40 381-388
  • [10] Kristjansson S(2004)Automatic attention to emotional stimuli: neural correlates Hum Brain Mapp 22 290-299
12345678910