Evaluative conditioning may occur with and without contingency awareness

被引:0
作者
Robert Balas
Joanna Sweklej
机构
[1] Institute of Psychology,
[2] Polish Academy of Sciences,undefined
[3] Warsaw School of Social Sciences and Humanities,undefined
来源
Psychological Research | 2012年 / 76卷
关键词
Conditioning Phase; Evaluative Conditioning; Affective Valence; Contingency Awareness; Subliminal Priming;
D O I
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中图分类号
学科分类号
摘要
Evaluative conditioning (EC) is considered to play an important role in the attitude formation. One of the ongoing debates in this field concerns the impact of contingency awareness (i.e., awareness of the contingent relationship between conditioned and unconditioned stimulus, CS–US) on the EC occurrence. Despite the claims that EC does not require awareness of CS–US contingencies, the recent studies have claimed just the opposite. However, a number of methodological issues can be raised to undermine those claims. In two experiments, we tried to eliminate potential faults and sought to learn whether EC occurs with or without contingency awareness of either US identity or US valence. We report significant EC effects both with and without contingency awareness. These results provide support for the claim that the EC effects might be produced by independent mechanisms linked to awareness. We also argue that those mechanisms are differently captured by available measures of EC.
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页码:304 / 310
页数:6
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