Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities (vol 46, pg 744, 2018)

被引：1

作者：

Arunachalam, S. ^{[1
]}

Ramaswami, Sridhar N. ^{[1
,2
]}

Herrmann, Pol ^{[2
,3
]}

Walker, Doug ^{[4
]}

机构：

[1] Indian Sch Business, Hyderabad 500032, India

[2] Iowa State Univ, Ivy Coll Business, 3216 Gerdin Business Bldg, Ames, IA 50011 USA

[3] EGADE Business Sch, Tecnol Monterrey, San Pedro Garza Garcia, Mexico

[4] Kansas State Univ, 201 A Calvin Hall, Manhattan, KS 66506 USA

来源：

关键词：

Innovation; Marketing capabilities; Moderated mediation; Pathway to profitability;

D O I：

10.1007/s11747-018-0576-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The original version of this article unfortunately contained mistake.

引用

页码：767 / 767

页数：1