Pricing Behavior on the WEB: Evidence from Online Travel Agencies

被引:0
|
作者
Erik E. Lehmann
机构
[1] University of Konstanz,
关键词
E-commerce; search costs; market substitution;
D O I
10.1023/B:EMPI.0000005240.01953.e0
中图分类号
学科分类号
摘要
This paper extends the empirical results on online retailing by studyingprices for nearly homogenous services – holiday packages –matched across conventional and Internet channels. Controllingfor vertical product differentiation, there is no evidence for lowerprices and price dispersion advertised in the online medium ingeneral, as hypothesized by search theory. It therefore remainsan open issue whether Internet trade can be associated with amore competitive market structure than the conventional market.
引用
收藏
页码:379 / 396
页数:17
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