Agility as an innovation driver: towards an agile front end of innovation framework

The innovation of products, services, and business models is key to firm survival, performance, and growth in today’s turbulent business environments. However, accelerating environmental dynamics also require speeding up the innovation process. A suitable solution may be the use of agility, especially at the front end of innovation. In this study, we aim to identify agility enablers in this first stage of the innovation process. We follow a two-step procedure. First, we review existing agility frameworks and find that several agility enablers are already discussed, but no holistic framework exists yet. Second, we conduct qualitative expert interviews to obtain a better understanding of additional enablers and enabler attributes. By comparing the theoretical and managerial sources, we find gaps in each side’s attention. As a result, we introduce a novel, agile front end of innovation framework that helps firms pay attention to agility enablers that can speed up the innovation process.