Nothing to Hide, Nowhere to Run, or Nothing to Lose: Candidate Position-Taking in Congressional Elections

If candidates do not state clear issue positions, then voters cannot anticipate how the candidates will govern if elected nor hold candidates accountable for breaking campaign pledges. Yet, previous research argues electoral incentives lead candidates to avoid discussing the key issues of the day. Even though silence on issues is the modal campaign strategy, this paper argues that candidates systematically make clear issue statements on occasion. We identify three variables that predict whether a candidate will address an issue and the clarity of the candidate’s stance on that issue: (i) the public salience of an issue; (ii) ideological congruence between candidate and district; and (iii) candidate quality. This argument is tested using data on candidate position-taking regarding the Iraq War and gay marriage collected from the campaign websites of U.S. House candidates in 2006 and 2008.