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Tales of brand gurus from three cities — Stockholm, Chicago and London: Brand Manners: How to Create the Self-Confident Organisation to Live the Brand
被引：0
作者：
Chris Macrae
机构：
[1] Association of Chief Brand Officers,
关键词：
brand;
valuation;
equity;
electronic;
management;
e-branding;
e-tailing;
management;
international;
Internet;
marketing;
measurement;
personality;
consumers;
advertising;
fast moving;
consumer goods;
FMCG;
brand-building;
strategy;
D O I：
10.1057/palgrave.bm.2540064
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：150 / 151
页数：1
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