Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study

被引：10
作者：
Tam L.T. [1 ]
Ho H.X. [2 ]
Nguyen D.P. [2 ]
Elias A. [3 ]
Le A.N.H. [4 ]
机构：
[1] School of Banking, National Economics University, 207 Giai Phong, Hai Ba Trung, Ha noi
[2] School of International Business and Marketing, University of Economics Ho Chi Minh City, 59C Nguyen Dinh Chieu, Ho Chi Minh City
[3] Wellington School of Business and Government, Victoria University of Wellington, 23 Lambton Quay, Wellington
[4] School of Management, University of Economics Ho Chi Minh City, 59C Nguyen Dinh Chieu, Ho Chi Minh City
来源：
Global Journal of Flexible Systems Management | 2021年 / 22卷 / Suppl 1期
关键词：
Channels; Communication strategy; COVID-19; Messages; Qualitative perspective; Sources;
D O I：
10.1007/s40171-021-00269-7
中图分类号：
学科分类号：
摘要：
Vietnam is considered as one of the countries with the earliest and most effective responses to the outbreak of 2019 novel coronavirus disease (COVID-19), a pandemic with acute respiratory syndrome caused by the new strain of coronavirus (SARS-CoV-2). An important contribution to the overall success is the effectiveness of the governmental communication strategy in achieving the desired cognitive, affective, and behavioral outcomes. Analysis of the qualitative data collected from twelve focus group discussions with a total of 60 participants revealed that due to the government’s communication efforts, Vietnamese people have adequate information/knowledge about the COVID-19 pandemic, and majority of them experience low emotional levels of anxiety, fear, dread, stress, and panic. Moreover, the communication strategy has helped to form both health-promoting and safety-seeking behaviors among the community. Further, the characteristics of an effective communication strategy such as reliable sources of communication, usages of multiple social media channels, and transparent message contents in the form of infographic or video clips are identified. © 2021, Global Institute of Flexible Systems Management.
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页码：45 / 64
页数：19
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