未找到相关数据
Editorial Changes in brand management
被引：0
作者：
David Pearson
机构：
[1] Chief Executive,
[2] NXT,undefined
关键词：
brand;
valuation;
equity;
electronic;
management;
e-branding;
e-tailing;
management;
international;
Internet;
marketing;
measurement;
personality;
consumers;
advertising;
fast moving;
consumer goods;
FMCG;
brand-building;
strategy;
D O I：
10.1057/palgrave.bm.2540205
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：76 / 80
页数：4
相关论文