The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation

被引：0
作者：
Ching-Hsun Chang
机构：
[1] Tamkang University,Department of Business Administration
来源：
Journal of Business Ethics | 2011年 / 104卷
关键词：
Corporate environmental ethics; Green product innovation; Green process innovation; Competitive advantage;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.
引用
收藏
页码：361 / 370
页数：9
相关论文
共 88 条
  • [1] Ahmed NU(1998)Organizational performance and environmental consciousness: An empirical study Management Decision 36 57-62
  • [2] Montagno RV(1986)Organizational culture: Can it be a source of sustained competitive advantage? Academy of Management Review 11 656-665
  • [3] Firenze RJ(1991)Firm resources and sustained competitive advantage Journal of Management 17 99-120
  • [4] Barney JB(1991)Environmental regulations for competitive advantage Business Strategy Review 2 1-15
  • [5] Barney J(2009)Green keys to unlock competitive advantage ISIE Insight 2 50-57
  • [6] Barrett S(1998)Proactive corporate environmental management: A new industrial revolution Academy of Management Executive 12 38-50
  • [7] Berrone P(2008)The driver of green innovation and green image—Green core competence Journal of Business Ethics 81 531-543
  • [8] Berry MA(2008)The positive effect of green intellectual capital on competitive advantages of firms Journal of Business Ethics 77 271-286
  • [9] Rondinelli DA(2010)The drivers of green brand equity: Green brand image, green satisfaction, and green trust Journal of Business Ethics 93 307-319
  • [10] Chen YS(2011)Green organizational identity: Sources and consequence Management Decision 49 384-404
123456789