Pricing practices and value creation logics

被引：3
作者：
Magnus Johansson
Linn Andersson
机构：
[1] Department of Business Administration, School of Economics and Management, Lund University, 220 07 Lund
来源：
Journal of Revenue and Pricing Management | 2012年 / 11卷 / 1期
关键词：
competition; customization; pricing; value; value creation;
D O I：
10.1057/rpm.2011.43
中图分类号：
学科分类号：
摘要：
The pricing literature is mainly concerned with pricing in association with standardized products and services. This article addresses the topic of pricing from the perspective of value creation logics, focusing on highly customized deliveries rather than standardized products. The article first outlines a framework of pricing settings, depending on value creation logics. It then exemes parts of this framework through an empirical illustration of pricing practices within an industrial firm supplying highly customized deliveries. In particular, the article identifies the appropriateness of applying economic versus customer value pricing practices depending on the value creation setting. © 2012 Macmillan Publishers Ltd.
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页码：64 / 75
页数：11
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