Consumer and managerial goals in assortment choice and design

被引：0
作者：
Barbara E. Kahn
Alexander Chernev
Ulf Böckenholt
Kate Bundorf
Michaela Draganska
Ryan Hamilton
Robert J. Meyer
Klaus Wertenbroch
机构：
[1] University of Pennsylvania,
[2] Northwestern University,undefined
[3] Stanford University,undefined
[4] Drexel University,undefined
[5] Emory University,undefined
[6] INSEAD,undefined
来源：
Marketing Letters | 2014年 / 25卷
关键词：
Assortment; Choice overload; Variety; Goals;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
In many domains, consumers must deal with an increasing number of choices—spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the ensuing tradeoffs affect the optimal design of assortments in order to help enhance our understanding of assortment choice, identify issues that merit particular attention, review some of the recent research in pertinent areas, and suggest directions for future research.
引用
收藏
页码：293 / 303
页数：10
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