Here’s Looking at You: Self-Objectification, Body Image Disturbance, and Sorority Rush

This study investigated the impact of sorority rush on self-objectification and body image disturbance. First-year undergraduate women either participating (n = 68) or not participating (n = 59) in sorority rush at a U.S. Midwestern university completed online surveys at four time points. It was predicted that rush participation would lead to increases in self-objectification, which in turn would lead to increases in body shame and eating disordered behavior and attitudes. Results supported predictions based on objectification theory at a single time point, but not longitudinally. Rush participants evidenced higher levels of self-objectification and eating disordered behavior at all time points. Body mass index predicted dropping out of the rush process and was negatively correlated with satisfaction with the rush process.