Part IV: How Do Reputations Affect Corporate Performance?: Stock Market Valuation of Reputation for Corporate Social Performance

A question invariably recurs in discussions about corporate reputation: are they cause,consequence, or epiphenomenon? That is: do they have an independent causal effect oncorporate performance; are they a consequence of good financial performance? Or are theyan incidental by-product? The second day of the conference began with a review of avail-able evidence of the possible financial impact of corporate reputations. The followingpanelists discussed their prepared papers: The Value of Corporate Reputation: Evidence from the Equity Markets - Rajendra K. Srivastava, University of Texas at Austin;Thomas H. McInish, Memphis State University;Robert A. Wood, Memphis State University;Anthony J. Capraro, University of Texas at Austin. The Effect of Financial and Media Reputations on Performance - David L. Deephouse, Louisiana State University. The Value of a Firm's Corporate Reputation: How Reputation Helps Attain and SustainSuperior Profitability - Peter W. Roberts, University of New South Wales;Grahame R. Dowling, University of New South Wales. Stock Market Valuation of Reputation for Corporate Social Performance - Brad Brown, University of Virginia. Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources - G. Steven McMillan, The American College;Maheshkumar P. Joshi, St. Joseph's University. Has the Influence of Financial Performance on Reputation Measures Been Overstated? - A. J. Capraro, University of Texas at Austin;Rajendra K. Srivastava, University of Texas at Austin. © 1997, Palgrave Macmillan.