The Integration of Technology and the Publishing Industry in China

被引：3
作者：
Zhang J. [1 ]
机构：
[1] Xinhua Winshare Publishing and Media Company, 6 Wenxuan Road, Jinniu District, Chengdu, Sichuan
来源：
Publishing Research Quarterly | 2017年 / 33卷 / 2期
关键词：
Bookstore; Distribution; E-commerce; Integration development; Publishing;
D O I：
10.1007/s12109-017-9504-9
中图分类号：
学科分类号：
摘要：
With the continuous progress of technology, the publishing industry is in the important period of accelerating transformation and upgrading, integration of traditional media and developing new media. We have to face that the traditional book market has been strongly impacted by the e-commerce, on the other hand also respond to the new technology to bring the needs of the reader changes to the publishing process. Opportunities and challenges coexist. In this tide, Winshare based on years of traditional publishing and book distribution, is rapidly advancing and upgrading the digital publishing transformation. This article will focus on the four aspects of the integration of technology and publishing industry development, from the market environment, new technologies to promote industry changes, to meet the new needs of consumption, and the changing Winshare practice. © 2017, Springer Science+Business Media New York.
引用
收藏
页码：173 / 182
页数：9
相关论文
共 13 条
  • [1] China’s retail market report in 2014—physical bookstore channel picking up, the overall retail market growth rate, (2015)
  • [2] China Internet Network Information Center, (2016)
  • [3] Qian W., Wu D., Re-thinking on the path of traditional publishing reform, (2016)
  • [4] Han H., On the integration of new media and traditional publishing and development, J Res, (2016)
  • [5] Book retail market report, (2015)
  • [6] Wang Y., On the Internet era of traditional publishing and new media integration, Commun Copyr, (2016)
  • [7] Cai B., Study on the status quo and development strategy of traditional publishing enterprises in the context of large data, (2016)
  • [8] Zhang W., How traditional publishing editors face the challenges of digital publishing, J Inf, (2015)
  • [9] Chen S., Survival and development of Chinese traditional publishing under the impact of digital publishing, New Media Res, (2016)
  • [10] Li B., Digital publishing on the impact of traditional publishing, Commun Copyr, (2014)
12