‘Key Account Management in Financial Services’

被引:0
作者
Jillian Dawes Farquhar
机构
[1] Oxford Brookes University,
关键词
banking; customer relations; e-business; e-commerce; financial brokers; financial engineering; financial institutions; financial marketing; financial models; financial planning; financial training; insurance; intermediation; knowledge management; management; marketing; marketing strategy; pensions; services quality; virtual organisations;
D O I
10.1057/palgrave.fsm.4770176
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页码:95 / 96
页数:1
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