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‘Key Account Management in Financial Services’
被引：0
作者：
Jillian Dawes Farquhar
机构：
[1] Oxford Brookes University,
关键词：
banking;
customer relations;
e-business;
e-commerce;
financial brokers;
financial engineering;
financial institutions;
financial marketing;
financial models;
financial planning;
financial training;
insurance;
intermediation;
knowledge management;
management;
marketing;
marketing strategy;
pensions;
services quality;
virtual organisations;
D O I：
10.1057/palgrave.fsm.4770176
中图分类号：
学科分类号：
摘要：
引用
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页码：95 / 96
页数：1
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