Analysis of implementation intentions in healthy eating

被引：0

作者：

Vilà I. ^{[1
]}

机构：

[1] Department of Marketing, Comillas Pontifical University (ICADE), Alberto Aguilera 23, Madrid

来源：

International Review on Public and Nonprofit Marketing | 2017年 / 14卷 / 2期

关键词：

Healthy eating; Implementation intentions; Meta-analysis;

D O I：

10.1007/s12208-016-0167-6

中图分类号：

学科分类号：

摘要：

This is a summary of the author’s PhD Thesis. The aim of this research is to promote healthy eating behaviours through the understanding of the consumer behaviour mechanisms underlying in healthy-eating diets. The study of the promotion of healthy eating habits is included in the social marketing domain and it seeks business, academic and social benefits. © 2016, Springer-Verlag Berlin Heidelberg.

引用

页码：269 / 270

页数：1