Forty years of context effect research in marketing: a bibliometric analysis

被引：0
作者：
Adler S.J. [1 ]
Schöniger M.K. [2 ]
Lichters M. [2 ]
Sarstedt M. [1 ,3 ]
机构：
[1] LMU Munich School of Management, Ludwig-Maximilians University, Munich
[2] Faculty of Economics and Business Administration, Chemnitz University of Technology, Reichenhainerstr. 39, Chemnitz
[3] Faculty of Economics and Business Administration, Babeș-Bolyai University, Str. Teodor Mihali, Nr. 58-60, Cluj Napoca
来源：
Journal of Business Economics | 2024年 / 94卷 / 3期
基金：
英国科研创新办公室;
关键词：
Asymmetric dominance effect; Attraction effect; Bibliometric analysis; Compromise effect; Context effect; Phantom decoy effect;
D O I：
10.1007/s11573-023-01167-3
中图分类号：
学科分类号：
摘要：
Research on context effects shows that the composition of choice sets and choice framing strongly influences consumer decision-making. Researchers have identified various context effect types and provide insight into their antecedents, consequences, and mechanisms of action. However, the research on context effects is spread across several fields, making it difficult to grasp the entire scope. Reviews focusing on specific effect types can facilitate rigorous research and publication practices, but they focus primarily on prominent context effects, neglecting others. Furthermore, those reviews do not provide insight into the structure of scholarly networks that result from research collaborations and shape, generate, distribute, and preserve the intellectual knowledge of the context effect domain. Addressing these issues, we present a large-scale bibliometric analysis of the field, that helps navigate the context effect landscape, highlights its themes, and identifies knowledge gaps. An interactive web application also allows for our analyses to be customized and extended. © The Author(s) 2023.
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收藏
页码：437 / 466
页数：29
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