The Circular Experimentation Workbench – a Lean and Effectual Process

被引：2
作者：
Bocken N. [1 ]
Coffay M. [2 ]
机构：
[1] School of Business and Economics, Maastricht Sustainability Institute, Maastricht University, Tapijn 11 Building D, P.O. Box 616, Maastricht
[2] Department of Business Administration, Webstern Norway University of Applied Sciences, Inndalsveien 28, Bergen
来源：
Circular Economy and Sustainability | 2023年 / 3卷 / 3期
基金：
欧盟地平线“2020”; 欧洲研究理事会;
关键词：
Business experimentation; Circular business models; Circular economy; Effectuation; Lean startup; Sustainability;
D O I：
10.1007/s43615-022-00239-w
中图分类号：
学科分类号：
摘要：
Circular economy has become an important goal for companies to address climate change and pressing resource issues. Yet, the process of circular business experimentation is highly uncertain. While the lean startup has been applied to the circular experimentation process, the concept of effectuation has only been used to a limited extent, despite its potential. We investigate the following question: To what extent can lean startup and effectual thinking be combined to support the circular business model innovation process? We conducted 10 workshops where we combined these concepts with circular economy thinking. A novel process – the Circular Experimentation Workbench – was developed and evaluated to inspire participants to start experimenting with the circular economy. We found that lean startup and effectuation principles are highly complementary. Effectual questions can support the development of successful circular experiments. Our results were potentially limited by constraints related to the workshop format and action research method. Future research could build on the complementary perspectives of lean startup and effectuation to help accelerate the circular economy transition. © 2022, The Author(s).
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收藏
页码：1361 / 1383
页数：22
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