I have asked my co-editors at Educational Technology Research & Development (ETR&D) for an opportunity to share a few reflections as my 15 years of service as ETR&D Development Editor draws to a close. These few remarks represent my reflections about some of the things I have observed over the years. The categories into which I have chosen to group these reflections are: (a) writing, publishing, and editing; (b) instructional design and technology research; and (c) attitudes and abilities. The main messages I try to convey are: (a) simple, descriptive language tends to promote understanding, (b) advocacy can easily lead to overpromising and loss of confidence in our professional discipline, and (c) humility and open-minded inquiry are essential for learning and instruction. Some of these remarks may seem disconnected and unnecessarily personal. That is a risk one takes when trying to express what one genuinely believes. I do hope these thoughts will provoke others, as I have been provoked to learn more and more over the years.