Understanding Chinese users’ continuance intention toward online social networks: an integrative theoretical model

被引：0
作者：
Yuan Sun
Ling Liu
Xinmin Peng
Yi Dong
Stuart J. Barnes
机构：
[1] Zhejiang Gongshang University,School of Business Administration
[2] University of Wisconsin-Eau Claire,Department of Accounting and Finance
[3] Zhejiang Wanli University,Department of Public Administration, School of Law
[4] University of International Business and Economics,School of Banking and Finance
[5] University of Kent,Kent Business School
来源：
Electronic Markets | 2014年 / 24卷
关键词：
Online social network; Continuance intention; IS continuance theory; Flow theory; UTAUT; Social capital theory; M19 - Other;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This study explores users’ continuance intention in online social networks by synthesizing Bhattacherjee’s IS continuance theory with flow theory, social capital theory, and the unified theory of acceptance and use of technology (UTAUT) to consider the special hedonic, social and utilitarian factors in the online social network environment. The integrated model was empirically tested with 320 online social network users in China. The results indicated that continuance intention was explained substantially by all hypothesized antecedents including perceived enjoyment, perceived usefulness, usage satisfaction, effort expectancy, social influence, tie strength, shared norms and trust. Based on the research findings, we offer discussions of both theoretical and practical implications.
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页码：57 / 66
页数：9
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