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The Pirate Inside: Building a challenger brand culture within yourself and your organization
被引：0
作者：
Keith Dinnie
机构：
关键词：
brand;
valuation;
equity;
electronic;
management;
e-branding;
e-tailing;
management;
international;
Internet;
marketing;
measurement;
personality;
consumers;
advertising;
fast moving;
consumer goods;
FMCG;
brand-building;
strategy;
D O I：
10.1057/palgrave.bm.2540225
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：305 / 307
页数：2
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