An alarming decrease of insects in number and variety calls for measures of protection and promotion, since insects are crucial for the functioning of ecosystems and provide multiple ecosystem services. Agricultural landscapes can provide vast insect habitats if they are managed accordingly. However, little is known about farmers’ problem awareness and attitudes toward insect biodiversity loss, related farming practises, or alternative acceptable insect-friendly solutions. To fill these research gaps, this paper aimed to reveal farmers’ perceptions and attitudes regarding these aspects in two German case studies. We conducted 23 semi-structured interviews with farmers in 2019 and qualitatively analysed them using semantic web analysis. Farmers mostly reported awareness of insects’ ecosystem services and disservices related to agricultural production rather than mentioning the holistic ecological importance of insects. About half of the farmers confirmed insect loss based on their own observations, whereas a similar number doubted there had been a decrease of insects. Most farmers are open-minded towards insect-friendly measures if financially compensated. The farmers also mentioned a joint societal responsibility for insects, economic pressure on farmers to use pesticides due to global market prices, and unbalanced agricultural policies. This study revealed in-depth insights into farmers’ thinking about insects and how farmers contextualise arguments. Our results identified overlaps in farmers’ mental models, which paves the way for co-designing insect-friendly farming practices in landscape labs. Local transformation efforts can also demonstrate new pathways for a shift on the higher levels.
