An Examination of the Impacts of Volunteering and Community Contribution at a Community Festival Through the Lens of the Five Ways to Wellbeing

The aim of this study was to examine the perceptions, motivations and wellbeing impacts for volunteers and contributors to Broadstairs Folk Week. The study utilised questionnaires with a mix of quantitative and qualitative measures, within a single cohort (n = 152). Analysis was conducted using IBM SPSS 24 to produce descriptive statistics, and cross-tabulations were used to interrogate key variables. NVivo 11 software was used to analyse qualitative comments. A thematic analysis (thematic development) approach further identified codes and themes that fitted well with the Five Ways to Wellbeing (Aked, J., Marks, N., Cordon, C. and Thompson, S. (2008). Five ways to wellbeing: a report presented to the Foresight Project on communicating the evidence base for improving people’s well-being, New Economics Foundation. Retrieved from https://b.3cdn.net/nefoundation/8984c5089d5c2285ee_t4m6bhqq5.pdf). Findings demonstrate that older-adult festival volunteers had a higher sense of subjective wellbeing prior to the festival than might ordinarily be expected in a similar group. Participants reported their sense of wellbeing increased during the festival. The Five Ways to Wellbeing model is suggested as a useful way to frame the results, linking a sense of ‘connection’ and ‘giving’ as participant motivators. This paper argues that festival volunteers derive personal benefits, including sense of connection and reciprocity, and access to resources with potential health and wellbeing benefits. This may be beneficial to the public health agenda of community development, reducing isolation and supporting healthy ageing. © 2021, The Author(s), under exclusive licence to Springer Nature Switzerland AG.