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Senior Business Executives See Communication and Reputation as a Crucial Part of Their Leadership Role
被引：4
作者：
van der Jagt R.
[1
]
机构：
[1] Boer & Croon Corporate Communication, Amsterdam
关键词：
advertising;
brand;
communications;
corporate branding;
corporate communication;
dominant logic;
e-communication;
identity;
image;
intangibles;
philanthropy;
positioning;
reputation;
reputation management;
stakeholder;
D O I：
10.1057/palgrave.crr.1540248
中图分类号：
学科分类号：
摘要：
Between Christmas 2004 and summer 2005 the Dutch strategic communication company Boer & Croon Corporate Communication conducted research under the title ‘Executives on Reputation’, into the views held by the senior management of the largest Dutch companies on corporate communication and reputation management. The main conclusion is plain. Chairmen see this as an extremely relevant field and as an important part of their own leadership role. At the same time, they are not impressed with communication professionals. © 2005, Palgrave Macmillan.
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页码：179 / 186
页数：7
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