An Exploratory Comparison of Ethical Perceptions of Mexican and U.S. Marketers

被引：0
作者：
Janet Marta
Christina M. Heiss
Steven A. De Lurgio
机构：
[1] Northwest Missouri State University,Department of Marketing & Management
[2] University of Missouri,Bloch School of Business and Public Administration
来源：
Journal of Business Ethics | 2008年 / 82卷
关键词：
corporate ethical values; cross-cultural ethics; ethical perceptions; marketing ethics; Mexican ethics; relativism; religiousness;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This is a study of the effects of a number of background variables on ethical perceptions of Mexican and U.S. marketers. This research investigates how a marketer’s personal religiousness, relativism, and the ethical values influence in perceptions of the degree of ethical problems in hypothetical marketing scenarios. It also examines differences between Mexican and U.S. marketers on these variables. The results show significant differences in perception between the countries, and we discuss the implications of these differences for cross-cultural business activities.
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收藏
页码：539 / 555
页数：16
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