In modern society, the question of the collective adult's responsibility for children in the visual field must be renewed. Background is that complaining about a high level of violence in films, television and PC games to just reach more state-prescribed "looking-away" is quite unproductive. In order to counter the dominance of all kind of pictures passivity of young spectators. Instead of naive watching, children must develop very early the ability to consciously and critically see things in order for them to be able to decrypt correctly all kind of audiovisual messages. 'Seeing' is, similar to learning calculation as well as writing and reading, an elementary task of modern general education, which can not be the mission of parents.