“Wolf Warrior” and China’s digital public diplomacy during the COVID-19 crisis

被引:0
作者
Zhao Alexandre Huang
机构
[1] Université Paris Nanterre,UFR Langues et Cultures Étrangères (LCE), Laboratory DICEN
来源
Place Branding and Public Diplomacy | 2022年 / 18卷
关键词
Public diplomacy; COVID-19; Communication strategy; “Wolf Warrior” Spirit of struggle;
D O I
暂无
中图分类号
学科分类号
摘要
This forum article aims to question the polysemy of China's “wolf warrior public diplomacy”. This expression not only explains China’s current efforts in foreign affairs and the transition of its diplomatic communication strategy from a soft, defensive, and convergent tone to a progressively harsh, offensive, and aggressive one but also allows Beijing to manage and employ nationalist public opinion at the domestic level through the creation of a heroic image in order to disseminate a vision of Chinacentrism, even a Chinese chauvinism. “Wolf warrior” contains a serious nationalist sentiment that provides mechanisms and conditions for the Communist Party of China to maintain its dominant power in Chinese society and conquer discursive power on the international stage.
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页码:37 / 40
页数:3
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