Rural–Urban Living and Level of Economic Development as Factors in Subjective Well-Being

This article analyses the combined effect on subjective well-being of rural versus urban environments and a country’s level of economic development. There is a great deal of controversy regarding the subjective well-being of people in different places. Fischer’s works report greater happiness among village inhabitants than among urban residents. However, in ‘Urbanism as a way of life’, Wirth demonstrates the attractiveness of the urban environment in contributing to subjective well-being. Our data set includes 29 countries participating in the 2012 ESS. The results confirm the hypothesis that in wealthier countries, rural living standards are high enough to create a higher level of subjective well-being; while in less developed countries the rural environment cannot compete with urban resources for creating subjective well-being.