The present and future of the international wine industry

被引:0
作者
Linda F. Bisson
Andrew L. Waterhouse
Susan E. Ebeler
M. Andrew Walker
James T. Lapsley
机构
[1] University of California,Department of Viticulture and Enology
[2] Davis,undefined
[3] UC Davis Extension,undefined
[4] University of California,undefined
[5] Davis,undefined
来源
Nature | 2002年 / 418卷
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摘要
Wine production is both art and science, a blend of individual creativity and innovative technology. But wine production is also business, with economic factors driving manufacturing practices. To be successful in the modern marketplace, a winemaker must integrate the artistic and economic aspects of wine production, and possess a solid understanding of the intrinsic and extrinsic factors that underlie purchase motivation.
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页码:696 / 699
页数:3
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