Body shame and problematic social networking sites use: the mediating effect of perfectionistic self-presentation style and body image control in photos

Previous studies have shown that body shame and body image control in photos are associated with Problematic Social Networking Sites Use. The current study aims to build upon previous evidence by examining the role of perfectionistic self-presentation in the relationship between body shame, on the one hand, and body image control in photos and Problematic Social Networking Sites Use, on the other hand. The sample included 695 participants (%F = 61.29; Mage = 21.01 ± 5.05; age range = 14–30). The hypothesized serial mediation effect of perfectionistic self-presentation style and body image control in photos in the association between body shame and Problematic Social Networking Sites Use was significant (indirect effect = 0.05; 95% CI: [0.02, 0.07] for young women; indirect effect = 0.02; 95% CI: [0.002, 0.04] for young men). The present study contributes toward the understanding of the possible predictors of Problematic Social Networking Sites Use and leads novel findings in the field of self-objectification research. Regardless of gender, young people who feel ashamed of their body may develop a perfectionistic self-presentation (by promoting a perfect image and hiding imperfections) as compensatory strategy. However, the gratification of the need for self-presentation through body image control in Social Networks photos activities could in turn lead to Problematic Social Networking Sites Use.