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Country image and international tertiary education
被引：0
作者：
N Srikatanyoo
J Gnoth
机构：
[1] University Of Otago,Department Of Marketing
关键词：
brand;
valuation;
equity;
electronic;
management;
e-branding;
e-tailing;
management;
international;
Internet;
marketing;
measurement;
personality;
consumers;
advertising;
fast moving;
consumer goods;
FMCG;
brand-building;
strategy;
D O I：
10.1057/palgrave.bm.2540111
中图分类号：
学科分类号：
摘要：
Researchers have investigated the effects of country image on consumers' product evaluations for over three decades. These studies, however, concentrate mainly on manufactured products, disregarding services. To fill gaps in the literature, this paper proposes the conceptual model of country image effects on international tertiary education. Five research propositions are developed around the proposed conceptual model, and implications for future research are presented.
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页码：139 / 146
页数：7
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