Pricing and Service Strategies for Two-sided Platforms

被引:0
作者
Xiaogang Lin
Chuanying Chen
Zhaozhan Lin
Yongwu Zhou
机构
[1] South China University of Technology,School of Business Administration
来源
Journal of Systems Science and Systems Engineering | 2019年 / 28卷
关键词
Two-sided markets; cross-network effects; service level; platform pricing; multi-homing;
D O I
暂无
中图分类号
学科分类号
摘要
Nowadays, more and more transactions or interactions like online dating and shopping are completed on two-sided platforms involving two groups of agents. On these two-sided platforms, there often exist cross-network effects, i.e., the benefits that agents at one side receive are positively related to the number of agents at the other side, and vice versa. This paper considers such two-sided platforms, where the platforms offer a certain service to attract agents of both sides to join the platforms, and then charge agents who join the platforms a lump-sum fee to gain the profit. We present service and pricing strategies for both monopolistic and duopolistic platforms, respectively. We also investigate the impact of platforms’ life cycle on their service and pricing strategies. Some managerial implications are shown.
引用
收藏
页码:299 / 316
页数:17
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