Risk-taking for entrepreneurial new entry: risk-taking dimensions and contingencies

被引:0
作者
Zhaoyang Guo
Wei Jiang
机构
[1] Xiamen University,School of Management
来源
International Entrepreneurship and Management Journal | 2020年 / 16卷
关键词
Risk-taking; Opportunity sensing; Opportunity seizing; New product success; Entrepreneurial orientation; New entry;
D O I
暂无
中图分类号
学科分类号
摘要
Ambiguity remains in the literature regarding risk-taking conceptualisation and its association with the firm performance of new product entry. We unpack risk-taking into two dimensions: sensing risk-taking that manifests in a firm’s activities to identify and/or create new opportunities and seizing risk-taking that reflects activities of development and commercialisation to address identified opportunities. We argue that the two dimensions are conceptually distinct but interrelated. Using multi-sourced survey data for 186 Chinese manufacturing firms, we find that a focal firm’s new product success benefits most from adopting a concurrently high level of sensing risk-taking and seizing risk-taking when market growth is high but a high level of sensing risk-taking with a low level of seizing risk-taking when market growth is low.
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页码:739 / 781
页数:42
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