Identifying Sports Diplomacy Resources as Soft Power Tools

被引：0
作者：
Kambiz Abdi
Mahdi Talebpour
Jami Fullerton
Mohammad Javad Ranjkesh
Hadi Jabbari Nooghabi
机构：
[1] Ferdowsi University of Mashhad (FUM),Faculty of Sport Sciences
[2] Oklahoma State University,Department of Politics Science, Faculty of Economics and Administrative Sciences
[3] Ferdowsi University of Mashhad (FUM),Department of Statistics, Faculty of Mathematics
[4] Ferdowsi University of Mashhad (FUM),undefined
来源：
Place Branding and Public Diplomacy | 2019年 / 15卷
关键词：
Soft power; Public diplomacy; Fuzzy Delphi method (FDM); Sports diplomacy;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Although hosting international high-profile sporting events such as the Olympics and the FIFA World Cup are attractive soft power tools for governments to achieve public diplomacy goals, not all sports diplomacy efforts are mega-sporting events. This study explores the use of sports diplomacy by nations and attempts to identify the most applicable sports diplomacy resources available to governments to employ as soft power tools. The data for this research are composed of 30 online surveys completed by international experts in the fields of sports and public diplomacy. The responses were qualitatively analyzed using the fuzzy Delphi method (FDM). After running two rounds of fuzzy Delphi, sports diplomacy resources were classified into three categories: “Sports Events,” “Sports Human Capitals,” and “Sports Products.” Further, “sports players”; “women’s sports”; “hosting/participating in regional, international, continental, or global events”; “coaches”; and “authentic sports leagues” were identified as the most important sports diplomacy resources.
引用
收藏
页码：147 / 155
页数：8
相关论文
共 46 条
[1]  
Abdi K(2018)Converting sports diplomacy to diplomatic outcomes: Introducing a sports diplomacy model International Area Studies Review 67 397-422
[2]  
Talebpour M(2008)‘A nation to be reckoned with’: the politics of World Cup stadium construction in Cape Town and Durban, South Africa African Studies 23 523-544
[3]  
Fullerton J(2013)Soft power, ideology and symbolic manipulation in Summer Olympic Games opening ceremonies: A semiotic analysis Social Semiotics 25 281-292
[4]  
Ranjkesh MJ(1984)Participants’ response to the Delphi method: An attitudinal perspective Technological Forecasting and Social Change 7 1-1186
[5]  
Jabbari Nooghabi H(1999)The curveball and the pitch: Sport diplomacy in the age of global media The Journal of International Institute 17 1170-1274
[6]  
Alegi P(2014)Sport and relational public diplomacy: The case of New Zealand and Rugby World Cup 2011 Sport in Society 15 1260-283
[7]  
Arning C(2012)Sport as swaggering: Utilizing sport as soft power Sport in Society 8 269-479
[8]  
Bardecki MJ(2012)Americans’ attitudes toward South Africa: A study of country reputation and the 2010 FIFA World Cup Place Branding and Public Diplomacy 29 463-536
[9]  
DeLay JA(2015)Interrogating states’ soft power strategies: A case study of sports mega-events in Brazil and the UK Global Society 27 521-253
[10]  
Deos A(2013)Soft power, sports mega-events and emerging states: The lure of the politics of attraction Global Society 55 241-358
12345