Chinese culture through video: lines of analysis and research perspectives

This paper proposes a perspective analysis of perceptions and representations of Chinese Culture by young people with multinational backgrounds, they used the practice of video communication within a research context to promote effective practices of cross‐cultural communication and the Chinese Culture, as an interpersonal cultural experience. The aim is to underline how young people of different countries perceive, understand and rebuild the Chinese Culture using videos, for example which are the most used representations cultural and values factors, and what is the level of effectiveness of the communication techniques used. Up until today, we have examined 100 of the videos made by the young producers involved in the “Looking China” project. The research approach can be included in the mixed methods (Tashakkori and Teddlie 2010). The videos were analysed individually through a grid of analyses, which focuses on the content, both on the qualitative indicators of the Chinese Culture and on the techniques used for the video communication. The results were shown and compared, using quantitative procedures that can point out to the main similarities and differences among the indicators measured. By comparison, the results show that there are interesting lines of interpersonal analysis on the experience of the Chinese Culture and of elements that could, in practical and theoretical terms, improve the practices of cross‐cultural communication and help us to create spaces of knowledge on the sharing of “the other” and of the Chinese Culture through the video.