Corporate hyperlink network relationships in global corporate social responsibility system

被引：0
作者：
Yoonjae Nam
George A. Barnett
Daejoong Kim
机构：
[1] College of Hotel & Tourism Management,Department of Cultural tourism contents
[2] Kyung Hee University,Department of Communication
[3] University of California at Davis,School of Media & Communication
[4] Korea University,undefined
来源：
Quality & Quantity | 2014年 / 48卷
关键词：
Hyperlink; Network analysis; Corporate social responsibility; Co-affiliated network; Fortune 500;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This study analyzed the hyperlink (co-link) network structure among companies in global Corporate Social Responsibility (CSR) system. This study measured network variables such as density and centrality, including degree centrality, eigenvector centrality, closeness, and betweenness. The results indicated that European companies had relatively central roles in the global CSR system. In addition the higher performing companies are more active their CSR practices. Also, the results revealed that the industrial type of companies was not significantly associated with its CSR practices.
引用
收藏
页码：1225 / 1242
页数：17
相关论文
共 60 条
  • [1] Bach J.(2004)Link, search, interact the co-evolution of NGOs and interactive technology Theory Cult. Soc. 21 101-117
  • [2] Stark D.(2010)Measuring quality in communication doctoral education using network analysis of faculty-hiring patterns J. Commun. 60 388-411
  • [3] Barnett G.A.(2004)The adoption of voluntary codes of conduct in MNCs: a three-country comparative study’ Bus. Soc. Rev. 109 449-477
  • [4] Danowski J.A.(1997)Network analysis of 2-mode data Soc. Netw. 19 243-269
  • [5] Feeley T.H.(2003)Media relations and the internet: how Fortune 500 company websites assist journalism in news gathering Public Relat. Rev. 29 29-41
  • [6] Stalker J.(2007)Corporate citizenship and public relations: the importance and interactivity of social responsibility issues on corporate websites Public Relat. Rev. 33 84-91
  • [7] Bondy K(2007)The importance of appearing competent: an analysis of corporate impression management strategies on the world wide web Public Relat. Rev. 33 343-345
  • [8] Matten D(1998)The internet as potential equalizer: new leverage for confronting social irresponsibility Public Relat. Rev. 24 289-304
  • [9] Moon J(2004)Seeing the “Net potential” of online CSR communications Corp. Responsib. Manag. 1 20-25
  • [10] Borgatti SP(1998)Social responsibility and corporate web pages: self-presentation or agenda-setting? Public Relat. Rev. 24 305-319
123456