Statistical brand switching model: an Hidden Markov approach

被引：0
|
作者：
K. Kumaraswamy
N. Ch. Bhatracharyulu
机构：
[1] Kaloji Narayana Rao University of Health Sciences,Department of Statistics, University College of Science
[2] Osmania University,undefined
来源：
OPSEARCH | 2023年 / 60卷
关键词：
Consumer behavior; Hidden Markov model; Loyalty; Repeated purchase; Switching pattern; C13; C45; C61; M31;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Customer’s choice study described as the state of decisions and actions which influence the purchase behavior. The purchase process is influenced by inheritably hidden factors that create stimuli to purchase repeatedly or switching among the products. A statistical model is constructed to capture and quantify the relationships between the attitudes of the consumers. The statistical model used for the estimating the optimum possible sequence probabilities in repeat purchase and switching behavior.
引用
收藏
页码：942 / 950
页数：8
相关论文
共 50 条
  • [21] A Context Dependent Pair Hidden Markov Model for Statistical Alignment
    Arribas-Gil, Ana
    Matias, Catherine
    STATISTICAL APPLICATIONS IN GENETICS AND MOLECULAR BIOLOGY, 2012, 11 (01)
  • [22] Application of hidden Markov model for brand preferences and reasons of preferences in sportswear sector
    Donmez, Ismail
    Alp, Selcuk
    PAMUKKALE UNIVERSITY JOURNAL OF ENGINEERING SCIENCES-PAMUKKALE UNIVERSITESI MUHENDISLIK BILIMLERI DERGISI, 2019, 25 (01): : 115 - 120
  • [23] Classification of Photovoltaic Failures with Hidden Markov Modeling, an Unsupervised Statistical Approach
    Hopwood, Michael
    Patel, Lekha
    Gunda, Thushara
    ENERGIES, 2022, 15 (14)
  • [24] MODELLING REGIME SWITCHING AND STRUCTURAL BREAKS WITH AN INFINITE HIDDEN MARKOV MODEL
    Song, Yong
    JOURNAL OF APPLIED ECONOMETRICS, 2014, 29 (05) : 825 - 842
  • [25] Unsupervised scene analysis: A hidden Markov model approach
    Bicego, M
    Cristani, M
    Murino, V
    COMPUTER VISION AND IMAGE UNDERSTANDING, 2006, 102 (01) : 22 - 41
  • [26] Detection of machine failure: Hidden Markov Model approach
    Tai, Allen H.
    Ching, Wai-Ki
    Chan, L. Y.
    COMPUTERS & INDUSTRIAL ENGINEERING, 2009, 57 (02) : 608 - 619
  • [27] The College Completion Puzzle: A Hidden Markov Model Approach
    Dirk Witteveen
    Paul Attewell
    Research in Higher Education, 2017, 58 : 449 - 467
  • [28] A hidden Markov model approach to neuron firing patterns
    Camproux, A.-C.
    Saunier, F.
    Chouvet, G.
    Thalabard, J.-C.
    Biophysical Journal, 71 (05):
  • [29] A Hidden Markov Model Approach for Ventricular Fibrillation Detection
    Altamira, Borja
    Alonso, Erik
    Irusta, Unai
    Aramendi, Elisabete
    Daya, Mohamud
    2018 COMPUTING IN CARDIOLOGY CONFERENCE (CINC), 2018, 45
  • [30] A hidden Markov model approach to Word Sense Disambiguation
    Molina, A
    Pla, F
    Segarra, E
    ADVANCES IN ARTIFICIAL INTELLIGENCE - IBERAMIA 2002, PROCEEDINGS, 2002, 2527 : 655 - 663
12345